Mayonnaise, ketchup, soy sauce... This pop-up shop in London imagines ice cream flavors you never thought of!
Summer, good weather, what better way to enjoy the beautiful sunny days than a delicious ice cream, à la mayonnaise for example, or ketchup. These more than improbable perfumes can frighten more than one and yet, a pop-up store in London decided to sell unusual flavours, such as an ice cream flavored with white bean salad dressing and the tomato sauce so dear to the British breakfast.
The Ice Cream Project is the latest concept store at The Village, offering a collection of unexpectedly delicious ice creams and sorbets celebrating Anya Hindmarchs favourite cult food brands. Flavours include Kelloggs Frosties, Lyles Golden Syrup and PGTips. pic.twitter.com/NieCt4VpLw— This Is London (@ThisIsLondonmag) July 30, 2022
This wacky idea comes straight from fashion designer Anya Hindmarch. In the shop, no chocolate, vanilla or strawberry ice cream but rather ' British pantry classics 'transformed into ice cream,' one of the vendors, Hannah Wearne, told Reuters . She adds : ' the goal is to enhance everyday flavors '. The Ice Cream Project propose 14 flavors of ice cream, all directly inspired by cult brands. Heinz brand ketchup, mayonnaise, beans and salad dressing, Kellogg's Coco Pops and Frosties, plus soy sauce or Worcestershire are part of the selection. The pop-up store is open from July 9 to August 28, 2022 in London . The price of ice cream varies between £3.5 , i.e. 4.5€, for a scoop and £10 , around €12, for a 500 ml jar.
Its amazing to see all of you enjoying our extraordinary ice cream flavours. Which one is your favourite? The Ice Cream Project is open until 28th August. #AnyaVillage #AnyaHindmarch pic.twitter.com/n9l6I2Zkq9
— Anya Hindmarch (@anyahindmarch) August 3, 2022
The Ice Cream Project works as Anya Hindmarch announced on her account Twitter : ' you may need queue before entering the store . We will always do our best to serve as many people as possible, there may be days when we have to close the queue in order to avoid the disappointment of those who wait unnecessarily '. Hannah Wearne reports that they sold the equivalent of six weeks of goods in just four days , she also reveals ' our ice creams are very popular. We have our own regulars '. The most popular perfumes are still the most classic, Coco Pops et Frosties , which are cereal-inspired chocolate and vanilla ice creams.