Would you like Ketchup ice cream?

Mayonnaise, ketchup, soy sauce... This pop-up shop in London imagines ice cream flavors you never thought of!

  Would you like Ketchup ice cream?

Summer, good weather, what better way to enjoy the beautiful sunny days than a delicious ice cream, à la mayonnaise for example, or ketchup. These more than improbable perfumes can frighten more than one and yet, a pop-up store in London decided to sell unusual flavours, such as an ice cream flavored with white bean salad dressing and the tomato sauce so dear to the British breakfast.

The Ice Cream Project

This wacky idea comes straight from fashion designer Anya Hindmarch. In the shop, no chocolate, vanilla or strawberry ice cream but rather ' British pantry classics 'transformed into ice cream,' one of the vendors, Hannah Wearne, told Reuters . She adds : ' the goal is to enhance everyday flavors '. The Ice Cream Project propose 14 flavors of ice cream, all directly inspired by cult brands. Heinz brand ketchup, mayonnaise, beans and salad dressing, Kellogg's Coco Pops and Frosties, plus soy sauce or Worcestershire are part of the selection. The pop-up store is open from July 9 to August 28, 2022 in London . The price of ice cream varies between £3.5 , i.e. 4.5€, for a scoop and £10 , around €12, for a 500 ml jar.

Ice creams with original flavors are successful

The Ice Cream Project works as Anya Hindmarch announced on her account Twitter : ' you may need queue before entering the store . We will always do our best to serve as many people as possible, there may be days when we have to close the queue in order to avoid the disappointment of those who wait unnecessarily '. Hannah Wearne reports that they sold the equivalent of six weeks of goods in just four days , she also reveals ' our ice creams are very popular. We have our own regulars '. The most popular perfumes are still the most classic, Coco Pops et Frosties , which are cereal-inspired chocolate and vanilla ice creams.