What is content marketing?

More and more brands and individuals are interested in starting a content marketing strategy thanks to the rising of social media platforms.
But your content needs to reach your audience in a way that feels natural.
In this article we are going to explain what is content marketing and why it’s important to do it.

What is content marketing in simple words?

Content is one of the most powerful marketing tools used by many companies to attract, educate and convert customers.
Content marketing refers to the process of creating and distributing relevant and valuable content in order to attract, acquire and build customer loyalty with a defined audience, with the aim of generating profitable actions from consumers.
In simple words: content Marketing is attracting new customers by creating and sharing valuable content.

Why content marketing is useful for your brand

Content marketing helps companies to build a sustainable brand loyalty by providing customers with valuable information and the willingness to buy from the company products in the future.
Content allows you to increase your web traffic on your website by offering original and relevant content to your audience.
Then, via this traffic, you can communicate with them, show your expertise and encourage them to buy your products.
Moreover, it’s a great way to build a well-known brand and help people feel comfortable doing business with you.

Where to start? 3 tips to help you

Before you start developing a strategy, you can refresh your existing strategy by re-evaluating your tone of voice.
Here the goal is to find new ways to create and share content that your target audience wants.
Moreover, instead of putting your product or service first, you should give relevant and useful content to your prospects and customers to help them solve their problems.
Last but not least, do a benchmark of your competitors in order to analyse their strategies.

A good place to start this analysis is to check their Facebook, Twitter and Instagram channels.

Key takeaways

A content marketing strategy is a plan to build an audience by publishing, maintaining and distributing consistent content that educates, entertains and inspires, turning strangers into fans, fans into customers, etc
On the same topic, read our article on how to build a personal brand on Twitter.

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