Gucci recovers its title of the most popular brand in the ranking of the Lyst platform after three quarters relegated to second place by Balenciaga. Here is the full list of the most popular luxury labels of the moment.
Hello Gucci ! The Italian brand takes the lead Lust for the second quarter of 2022. In order to develop this index, the platform, which makes it possible to buy products from more than 17,000 brands and stores worldwide, analyzes the behavior of the 200 million annual consumers on its site, their searches Google, the number of mentions and the commitment around these labels on social networks. Balenciaga , Louis Vuitton, Chanel... Here is the ranking of the most popular labels for the second quarter of 2022.
Back to the top for Gucci! Long at the top of Lyst's list of most popular brands, the Italian house, whose story is now the subject of a film by Ridley Scott, House of Gucci, released on November 24, 2021 and a book, Game over written by Allegra Gucci, one of the brand's heirs, ruled the second quarter of 2022. The brand launched in September 2021 a new online sales platform, Vault, which mixes vintage pieces, archives and modern creations marked with the double G. The last quarter of 2021 was also marked by the Love Parade of Gucci on Hollywood Boulevard and the sale of its Hacker Project with Balenciaga - Alessandro Michele (DA of Gucci) and Demna (DA of Balenciaga) had fun unveiling Gucci creations on which the Balenciaga logo was affixed and vice versa during their shows - immediately adopted by Rihanna and Beyoncé. In 2022, the second drop of the collaboration that unites the label with the outdoor label The North Face arrived in store at the same time as Adidas revealed the fruit of his collection with the transalpine house. A partnership between the sports equipment manufacturer and the brand of the Kering group which has been a hit in stores and on social networks. In addition, Alessandro Michele, who has been running the Italian label since 2015, teamed up with British singer Harry Styles last June to create a line called Ha Ha Ha scheduled for release in mid-October. An announced success.
After three quarters to monopolize the first place of the Lyst index, Balenciaga joins the second step of the podium. Founded in 1917 by Cristóbal Balenciaga, this fashion label has been widely talked about in recent months. Owned by the Kering group, the brand's artistic director Georgian designer Demna since 2015 and as general manager Cédric Charbit since 2016. This shocking duo revisits the Balenciaga aesthetic and has got into the habit of organizing happenings after happenings.
In 2021 alone, the pair paraded Crocs, relaunched the high fashion of the house, on hiatus since 1968, imagined the funny Hacker Project with Gucci and presented a disruptive show during Paris Fashion Week Spring-Summer 2022, which ended with the broadcast of a new episode of Simpsons . In addition, Demna received the award for female designer of the year at the CFDA Awards 2021. Enough to make the label more viral than ever. And allow Balenciaga to continue its conquest in 2022.
In addition to a collaboration with Gap and Kanye West unveiled at the beginning of the year, the house also posed Kim Kardashian et Justin Bieber in one of his last campaigns and organized a parade fall-winter 2022 -2023 under an (artificial) snowstorm during the last Fashion week in Paris during the first quarter of 2022. Ahead of this same show, the brand showed its support for the Ukrainian people, putting its digital platforms at the service of the information about the conflict. In the second quarter of 2022, it was a parade on the New York Stock Exchange (NYSE) that made people talk about Balenciaga, as well as the sale of a limited edition pair of completely destroyed sneakers sold for 1,450 euros.
On the last step of the podium, we find Prada , which was in fourth place in the rankings the previous quarter. The Italian house has been on the rise since Belgian designer Raf Simons joined Miuccia Prada as artistic director. Together, they successfully renew the brand's wardrobe. In recent months, the label has notably unveiled a collaboration with the American artist (also the son of visual artist Damien Hirst) Cassius Hirst and has announced its intention to sell its collections in the metaverse.
The rest of the Lyst Index top 20 is mostly completed by big names in luxury . The only exceptions are Diesel in ninth place, Nike in twelfth, Adidas in thirteenth and Moncler at the eighteenth.
The Lyst Index also establishes a ranking of the most popular articles. Jackets, shoes, handbags, accessories... For the second quarter of 2022, we find in order:
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Created by Hans Wilsdorf, the Rolex brand is known for its luxury watches with Swiss horological precision, which allow, so it seems, not to miss his life.
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