Gucci recovers its title of the most popular brand in the ranking of the Lyst platform after three quarters relegated to second place by Balenciaga. Here is the full list of the most popular luxury labels of the moment.

Hello Gucci ! The Italian brand takes the lead Lust for the second quarter of 2022. In order to develop this index, the platform, which makes it possible to buy products from more than 17,000 brands and stores worldwide, analyzes the behavior of the 200 million annual consumers on its site, their searches Google, the number of mentions and the commitment around these labels on social networks. Balenciaga , Louis Vuitton, Chanel... Here is the ranking of the most popular labels for the second quarter of 2022.

What are the most popular brands in the second quarter of 2022?

1. Gucci
2. Balenciaga
3. Prada
4. Valentino
5. Louis Vuitton
6. Dior
7. Miu Miu
8. Fendi
9. Diesel
10. Burberry
11. Versace
12. Nike
13. Adidas
14. Loewe
15. Dolce & Gabbana
16. Saint Laurent
17. Bottega Veneta
18. Moncler
19. Off-White
20. Jacquemus

Back to the top for Gucci! Long at the top of Lyst's list of most popular brands, the Italian house, whose story is now the subject of a film by Ridley Scott, House of Gucci,  released on November 24, 2021 and a book, Game over written by Allegra Gucci, one of the brand's heirs, ruled the second quarter of 2022. The brand launched in September 2021 a new online sales platform, Vault, which mixes vintage pieces, archives and modern creations marked with the double G. The last quarter of 2021 was also marked by the Love Parade  of Gucci on Hollywood Boulevard and the sale of its Hacker Project with Balenciaga - Alessandro Michele (DA of Gucci) and Demna (DA of Balenciaga) had fun unveiling Gucci creations on which the Balenciaga logo was affixed and vice versa during their shows - immediately adopted by Rihanna and Beyoncé. In 2022, the second drop of the collaboration that unites the label with the outdoor label The North Face arrived in store at the same time as Adidas revealed the fruit of his collection with the transalpine house. A partnership between the sports equipment manufacturer and the brand of the Kering group which has been a hit in stores and on social networks. In addition, Alessandro Michele, who has been running the Italian label since 2015, teamed up with British singer Harry Styles last June to create a line called Ha Ha Ha scheduled for release in mid-October. An announced success.

After three quarters to monopolize the first place of the Lyst index, Balenciaga joins the second step of the podium. Founded in 1917 by Cristóbal Balenciaga, this fashion label has been widely talked about in recent months. Owned by the Kering group, the brand's artistic director Georgian designer Demna since 2015 and as general manager Cédric Charbit since 2016. This shocking duo revisits the Balenciaga aesthetic and has got into the habit of organizing happenings after happenings.

In 2021 alone, the pair paraded Crocs, relaunched the high fashion of the house, on hiatus since 1968, imagined the funny Hacker Project  with Gucci and presented a disruptive show during Paris Fashion Week Spring-Summer 2022, which ended with the broadcast of a new episode of Simpsons . In addition, Demna received the award for female designer of the year at the CFDA Awards 2021. Enough to make the label more viral than ever. And allow Balenciaga to continue its conquest in 2022.

In addition to a collaboration with Gap and Kanye West unveiled at the beginning of the year, the house also posed Kim Kardashian et Justin Bieber in one of his last campaigns and organized a parade fall-winter 2022 -2023 under an (artificial) snowstorm during the last Fashion week in Paris during the first quarter of 2022. Ahead of this same show, the brand showed its support for the Ukrainian people, putting its digital platforms at the service of the information about the conflict. In the second quarter of 2022, it was a parade on the New York Stock Exchange (NYSE) that made people talk about Balenciaga, as well as the sale of a limited edition pair of completely destroyed sneakers sold for 1,450 euros.

On the last step of the podium, we find Prada , which was in fourth place in the rankings the previous quarter. The Italian house has been on the rise since Belgian designer Raf Simons joined Miuccia Prada as artistic director. Together, they successfully renew the brand's wardrobe. In recent months, the label has notably unveiled a collaboration with the American artist (also the son of visual artist Damien Hirst) Cassius Hirst and has announced its intention to sell its collections in the metaverse.

The rest of the Lyst Index top 20 is mostly completed by big names in luxury . The only exceptions are Diesel in ninth place, Nike in twelfth, Adidas in thirteenth and Moncler at the eighteenth.

What are the most popular fashion pieces in the second quarter of 2022?

The Lyst Index also establishes a ranking of the most popular articles. Jackets, shoes, handbags, accessories... For the second quarter of 2022, we find in order:

1. Handbag 1DR diesel
2. The sneakers Gazelle from the Adidas x Gucci collaboration
3. The 'new' robe by Lotta Volkova x Jean Paul Gaultier
4. Handbag Legs by Balenciaga
5. Jaded London cargo pants
6. Sunglasses Symbol by prada
7. The bob in cotton tressé by Miu Miu
8. Cart Anagram by Loewe
9. The black one-piece swimsuit from the Fendace collaboration
10. mules Original GG by gucci

What are the biggest French luxury brands?

France is full of incredible talents! Prestigious luxury brands that parade during Paris Fashion Week or Haute Couture Week and inspire dreams around the world. Among those :

• Alaia
• Balenciaga
• Celine
• Chanel
• Chloé
• Dior
• Givenchy
• Hermes
• Elizabeth Marant
• Jacquemus
• jean paul Gaultier
• Kenzo
• Louis Vuitton
• Muggles
• Nina Ricci
• Paco Rabanne
• Saint Laurent
• Schiaparelli

What are the biggest English luxury brands?

London is one of the fashion capitals where every year journalists, influencers, buyers and people flock to attend the Fashion Week shows. And it's for good reason! The UK is full of talented designers and recognized luxury brands. Non-exhaustive list of the most prestigious:

• Alexander McQueen
• Burberry
• Christopher Kane
• J.W. Anderson
• Molly Goddard
• Mulberry
• Richard Quinn
• Stella McCartney
• victoria beckham
• Vivienne Westwood

What are the most famous Italian luxury brands?

France's number one competitor in terms of luxury? Italy and its leather work, its legendary designers and its colorful collections. The most famous are:

• Bottega Veneta
• Fendi
• Giorgio Armani
• Gucci
• Marni
• Max Mara
• Missoni
• Miu Miu
• Off-White
• Prada
• Robert Cavalli
• Stella Jean
• Valentino
• Versace

What are the biggest American luxury brands?

A sporty, preppy, committed or sharp fashion, here are some terms to describe the American style. And the most famous apostles of the American class are:

• Carolina Herrera
• Coach
• Diane von Furstenberg
• Jason Wu
• Jeremy Scott
• Laquan Smith
• Marc Jacobs
• Michael Kors
• Prabal Gurung
• Proenza Schouler
• Pyer Moss
• Ralph Lauren
• Rick Owens
• Roll you
• Tommy Hilfiger
• Tory Burch

What are the top 10 luxury brands?

At the end of 2019, Kantar established the ranking of the 10 most valuable fashion houses. Spoiler: the French luxury brands constitute the overwhelming majority.

Louis Vuitton

Its boutique on the Champs-Elysées, its emblematic monogram, its century-old history... From its past as a trunk maker to a fashion house, Louis Vuitton, flagship of the luxury group LVMH, has all fashion fans in agreement.

• Creation date : 1854
• Pays : France
• Emblematic piece(s): all the sacs de la marque de luxe , from the Speedy to the Capucines, via the Petite Malle.

Chanel

Coco Chanel's house continues to mark French fashion. After Karl Lagerfeld's 36-year reign, the label still has more than one silhouette up its sleeve.

• Creation date : 1910
• Pays : France
• Signature piece(s): the 2:55, the two-tone ballet flats, the little black jacket, the tweed suits and the rows of pearls in accumulation.

Hermes

The Parisian saddler has become the quintessence of French luxury. An elegant, inventive and never flashy universe that fascinates the whole world.

• Date of creation: 1837
• Pays : France
• Signature piece(s): silk scarves, Birkin, Kelly, Oran mules, equestrian boots, cashmere shawls...

Gucci

As dashing as a new luxury brand , the house of Gucci, owned by the Kering group, is experiencing a second youth since the arrival in 2015 of Alessandro Michele as its creative director.

• Creation date : 1921
• Pays : Italy
• Signature piece(s): horsebit moccasins, the Dionysus bag, tights with logo or even retro glasses.

Rolex

Created by Hans Wilsdorf, the Rolex brand is known for its luxury watches with Swiss horological precision, which allow, so it seems, not to miss his life.

• Creation date : 1920
• Pays : Suisse
• Signature piece(s): the Oyster Perpetual mount.

Cartier

A boutique on the mythical Place Vendôme, a precious red and gold setting and a name that inspires the world over... Cartier is undoubtedly the most famous Parisian jeweler.

• Creation date : 1847
• Pays : France
• Signature piece(s): the Panthère ring, the Clou bracelet, the Trinity ring or the Tank watch.

Burberry

From English tailor to international mega brand, there was more than one step, which Burberry has cheerfully taken. Between tartan and eclectic influences, the British house seduces from Elizabeth II to A$AP Rocky.

• Creation date : 1856
• Pays : London
• Signature piece(s): le trench.

Dior

Launched after the war by Christian Dior, the French house has seen all the big names in fashion succeed one another. Yves Saint Laurent, John Galliano, Raf Simons or even Maria Grazia Chiuri have never ceased to reinvent femininity there.

• Creation date : 1946
• Pays : France
• Signature piece(s): the punchline T-shirt, the Lady Dior, the bar suit, the embroidered Book Tote shopping bag.

Saint Laurent

By borrowing its most beautiful pieces from the men's wardrobe, Yves Saint Laurent has offered women a new freedom. Now owned by the Kering group, the house is called Saint Laurent and parades each season at the foot of the Eiffel Tower.

• Creation date : 1961
• Pays : France
• Signature piece(s): the peacoat, the marinière, the women's tuxedo, the leather jacket.

Prada

At the head of the house founded by her grandfather, Miucci Prada has been presenting her creations on the Milanese catwalks since 1978. Revered for her audacious and often militant fashion, the entrepreneur also declines her vision of women within a second brand, Miu Miu, founded in 1993.

• Creation date : 1913
• Pays : Italy
• Signature piece(s): nylon handbags.

Source journaldesfemmes.fr