On Wednesday, November 2, 2022, Lena Situations unveiled her co-creation with Adidas: four stylish and colorful pairs of sneakers. A first for a Frenchwoman.
Code name : Adidas by Lena Situations . The four pairs of sneakers co-created by Lena Situations , from his real name Lena Mahfouf , and Adidas, have been available on the brand's website since Thursday, November 3, 2022. We find flagship models from the sports equipment supplier completely revamped by the youtuber.
To make these four sneakers, Lena Mahfouf wanted to work with her (many) subscribers. On social networks, she received 20,000 applications from fans ready to join her in her project. Only 150 were retained. The result ? Two pairs of the model Astir , one in beige and the other in black and white with the green sole, Forum Mid with a houndstooth print and pink laces and Forum Bold green. The common point: they all display the motto of Lena Mahfouf, +=+ , also the title of his bestseller. The pairs are sold between 110 and 120 euros and should quickly sell out...
It is on the Youtube platform that Lena Situations gained notoriety. Since 2017, she has shared her life there with a community now exceeding one million subscribers. The young videographer seduces in formats where she shows her daily life, evokes her passions, delirium with her loved ones and develops projects. His youtuber friends, his best friend Solène and his designer father, now known as Papa Situations, meet there. His trademark: videos where the natural prevails. His 'vlogs' have become a veritable institution since, every summer, in August, they set themselves the challenge of producing one video per day. In 2020, the fourth season of the program exploded the view counters. Showing his moments of joy as well as his moments of sorrow, Lena Mahfouf devotes himself to it with sincerity, not hiding his love breakups, his anxiety attacks or his morning headache. Enough to make it as inspiring as it is endearing.
Graduated from a school in fashion marketing, Lena Situations is also a real enthusiast. It was with a fashion blog, put online in 2012, that the one who was then a high school student launched herself on the Internet under the name 'Lena Situations' . If the site is no longer available, she continues to show her looks to her millions of subscribers on Instagram and to evolve in the middle. Having become an essential figure, brands are now eyeing her. In 2019, it was with Jennyfer that the young woman signed a permanent contract offering her 'the double role of consultant and influencer ' , she explained on Instagram. For the label, she released collections of clothing and accessories. For the past few seasons, she has also squatted the front row of Parisian fashion shows, Elizabeth Marant to Jacquemus, and shows up on journalist Loïc Prigent's channel. Close to Dior, she has even collaborated with the brand on several occasions.
In September 2020, the influencer stormed bookstores with her book Always more , a manual published by Robert Laffont where she compiles the lessons learned from her readings of personal development books. To speak of a resounding success is nothing of an understatement: the day after its release, the book was sold out. In one week, it had sold nearly 22,500 copies, dethroning Marc Levy from the number one spot in sales. Always more has become a veritable phenomenon in the world of publishing, attracting the curiosity of the media and raising some teeth. The young woman did not hesitate to put Frédéric Beigbeder in his place, who attacked her in a chronicle of the Figaro . “We are tired of this intellectual snobbery and the contempt we can have for young people trying to do things” , she replied on the set of Daily . Victory by KO.
how far will go Lena Situations ? Ambitious assumed, she now seems unstoppable. Proof of her success (if more was needed), the young woman won two years in a row, in 2019 and 2020, the prize for French influencer of the year at E! People's Choice Awards. Despite everything, she remains faithful to her passion for video. She continues to regularly post content on Youtube that looks like her and that she puts together herself, to the delight of her fans.
His Youtube channel: www.youtube.com/channel
They are compte Instagram: www.instagram.com/lenamahfouf
They are Twitter: twitter.com/lenasituations
Son TikTok: www.tiktok.com/@lenasituationsSource journaldesfemmes.fr