For its fifteenth fashion show, Etam saw things big. The brand presented a cheerful show in the garden of the National Archives in Paris.

On Tuesday September 27, the small world of fashion had an appointment at 8 p.m. in the garden of the National Archives Museum , in the heart of the Marais, in Paris. It is in front of the Hôtel de Soubise, a building whose construction began in 1371, that the brand of lingerie Etam presented its fifteenth fashion show. A Etam Live Show 2022 eagerly awaited, after a grandiose event in front of the Palais Garnier last year. At 9 p.m. sharp, the parade, first broadcast live on TMC , began with a song by Pierre de Maère . Asymmetrical leggings, transparent bodysuits, sequined corsets, silver thigh-high boots and other colored veil pants followed one another on the podium, worn by a Constance Jablonski pregnant with her first child, models Thylane Blondeau and Mélodie Vaxelaire or the influencer Chloé Lecareux. At the microphone, artists Major Lazer, Adé, Tommy Genesis and Master KG performed throughout the evening. The great novelty of this fifteenth parade ? This year, guests were equipped with glasses ' Ray-Ban Stories ' to reveal behind the scenes of the show. At the same time, Etam has put on sale NFT collectors : five bodysuits published in 50 numbered copies, accompanied by their virtual avatars.

Everything you need to remember from the Etam Live Show 2021

The 14 ^th edition of the Etam Live Show took place on Monday, October 4, 2021. For this very special fashion show, the lingerie brand took over the forecourt of the Palais Garnier. In front of the building commissioned by Napoleon III in 1860, it is the orchestra of the Paris Opera who kicked off the festivities. After giving the A and allowing all the members of the musical formation to tune, the first violin sat down, letting a mysterious person whistle the air of the Saraband of Handel while three BMX professionals performed acrobatic tricks and two dancers dressed in white intertwined.

Once this interlude was over, the orchestra began to sing in turn the famous piece while on the podium, the model and Etam muse Constance Jablonski opened the ball dressed in an immaculate tutu, quickly followed by Mélodie Vaxelaire, Chloé Lecareux, Thylane Blondeau and Lena Simonne. The theme: black feathers, white petticoats and multicolored leotards, somewhere between Swan Lake and Flashdance.  While the models chained the looks on the catwalk, on the music side, the artists also followed one another. Lala &ce, Juliette Armanet, Imany and Shouse set the stage on fire. And it's on Love Tonight , the tube of the Australian duo, that the tops started their grand finale. As always, Etam offered a joyful, light, colorful and frankly joyful show in front of an audience of hand-picked guests: the influencers Jeanne Damas, Léna Mahfouf, Camille Charrière, the former Miss France Iris Mittenaere and Laury Thilleman, or even the ubiquitous former first lady at the Fashion week spring-summer 2022, Carla Bruni-Sarkozy.

When did the first Etam Live Show take place?

February 14, 2008. The lingerie brand Etam imagines a hybrid event, between the parade and the show, to honor women. This is le premier Etam Live Show . This celebration takes place at the Palais des sports in Paris in front of the press and handpicked guests. It is a success ! Which makes the brand want to repeat the experience. Especially since in 2009, the Russian model Natalia Vodianova becomes the face of Etam. In addition to embodying the label, Supernova (his nickname) imagines two collections a year for the label, unveiled to the small world of fashion during the Etam fashion show which then becomes a very popular annual event.

Where does the Etam fashion show take place?

Although the 2008 edition of the Etam Live Show was held at the Palais des sports, the shows then took up residence in the most prestigious places in the capital: the Ritz and its swimming pool in 2009 and 2010, the Grand Palais for the Etam Live Show 2011 , the School of Fine Arts in 2012, 2017 and for the Etam Live Show 2018 , the Bourse du Commerce in 2013 and 2014, the Piscine Molitor in 2015, the Georges Pompidou center in 2016, Roland-Garros in 2019, the brand's flagship store a stone's throw from Boulevard Haussmann in 2020 and the forecourt of the Palais Garnier during of the Etam Live Show 2021. The fifteenth edition of the Etam Live Show, September 27, 2022, took place in the gardens of the National Archives Museum in Paris.

Which models participate in the Etam Live Show?

Without the models, no fashion show. It is therefore an understatement to say that they are the real stars of the event. Among the tops to succeed on the podiums of parades Etam Live Show , il y Karolina Kurkova, Izabel Goulart, Camille Rowe, Joan Smalls, Ilona Smet... Les mannequins du Etam Live Show 2020 were in their ranks Constance Jablonski, Lena Simonne, Oumi Janta, Mélodie Vaxelaire, Maria Borges, Louise Lefébure, Sofia Resing and Cindy Bruna. A shock cabin. In 2021, for the 14 ^th edition of the Etam Live Show, Mélodie Vaxelaire, Chloé Lecareux, Constance Jablonski, Thylane Blondeau and Lena Simonne met on the podium. The cabin of Etam Live Show 2022 included Mélodie Vaxelaire, Chloé Lecareux, Constance Jablonski, Thylane Blondeau and Nami Isackson.

Which singers lead the parade?

Since the inaugural Etam Live Show, these parades have been an opportunity to offer spectators exceptional concerts. In 2008, Arielle Dombasle, Micky Green, Thomas Dutronc, Helena Noguerra and Alain Chamfort took the stage. In 2010, Charlotte Gainsbourg provided the show while in 2011, Beth Ditto, The Kills, JoeyStarr, Mark Ronson and Boy George did the show. Grace Jones, the Pointer Sisters, Gloria Gaynor and the Sister Sledge performed in 2012. The following year, the line-up was all-female: Rita Ora, Selah Sue, M.I.A., Lykke Li and Lily Allen. In 2014, Azealia Banks, Kavinsky, Cassius, Massive Attack, Breakbot and Eve were there. In 2015, audiences jolted to The Avener, Phoebe Killdeer, Lilly Wood & The Prick, Major Lazer, The Ting Tings and Snoop Dogg. For the 100th anniversary of the brand, the Etam Live Show 2016 did well with The Avener, Dua Lipa, Jacques Dutronc, JoeyStarr and Clara 3000 who were in turn behind the microphone or the turntables. the Etam Live Show 2017 was the occasion of a very private concert by Suprême NTM, the group La Femme, Gabriel-Kane, Charli XCX and Anne-Marie. In 2018 only women again with Cardi B, Jain, Zara Larsson, Jorja Smith and IAMDDB. A renewed experience during the Etam Live Show 2019 fashion show , with Aya Nakamura, Angèle, Ava Max, Beth Ditto and Claire Laffut. On the occasion of Etam Live Show 2020, young artists were in the limelight, with Clara Luciani, Nea, Hatik and Ofenbach. During the Etam Live Show 2021 , Lala &Ce is the first to take the microphone, followed by Juliette Armanet, Imany and finally the group Shouse. Hip-hop artists, feminist voices, electro figures... In 2022, the fifteenth edition of the Etam Live Show saw Pierre de Maere, Major Lazer, Tommy Genesis, Adé and Master KG succeed each other at the microphone.

Who is invited to the parade?

In addition to the international press and fashion professionals, this parade brings together lovers of the brand. Among those who received a invitation au Etam Live Show 2020 , it was necessary for example to count on Virginie Ledoyen, Karidja Touré, Alice Belaïdi, Aïssa Maïga, Alice Isaaz or even Alysson Paradis. In 2021, Lena Mahfouf, Carla Bruni-Sarkozy, Audrey Fleurot, Camille Lellouche and Jean-Roch were present. the Etam Live Show 2022 took place in the presence of Alice Belaïdi, Nicolas Duvauchelle, Elise Goldfarb, Julia Layani, Flora Coquerel, Laury Thilleman, Billy Crawford, Bigflo, Lena Mahfouf, Piu Piu and Ophélie Meunier.

Where to watch the Etam Live Show?

This event is also an opportunity to bring together the brand's employees. On the occasion of Etam Live Show 2019 , 1,200 employees were able to attend the parade, alongside 200 customers. The following year, the lingerie brand hit even harder. In addition to a session Etam Live Shopping live from the backstage hosted by journalist Peggy Frey, the Etam Live Show 2020 fashion show was posted on the brand's website and Instagram account. That same evening, viewers could relive the entire Etam Live Show 2020, from the parade to the music, on W9 . Nearly 800,000 people followed the event. An astounding figure which has continued to increase since then since the replay of the parade was then available on 6play.fr for long weeks. In 2022, the show was live on the Etam website and are compte Instagram , as well as' in diffusion sur TMC.

Source journaldesfemmes.fr