Eating a Lidl galette des rois can pay off big!

This year, Lidl is turning Epiphany into a treasure hunt with an operation that should appeal to as many people as possible, especially after all the holiday expenses...

 Eating a Lidl galette des rois can pay off big!

Lidl is definitely the king of buzz! The sign hard discount , who caused a stir with his now famous Mr Kitchen , a direct competitor of Thermomix, regularly launches sales of products that defy all competition, both in terms of price and performance. Known for making great efforts regarding the purchasing power of its customers, the chain of stores returns with a new operation which should once again be talked about and stir up the crowds by December 7. We explain what it is.

Lidl's treasure hunt for Epiphany

As Christmas approaches, there are many expenses. Gifts, meals or even new clothes to shine with a thousand lights during the holidays... The wallet will take a hit. Lidl is therefore launching an operation to help some of its customers bail out the coffers. From December 7, the brand transform the tradition of l' Epiphany into a real treasure hunt.

The principle is simple: month of December until January 15, 2023 , Lidl will be selling king cakes can pay off big. Indeed, the pure butter galettes des rois, produced in Torcé in Brittany and cooked every day in the brand's supermarkets in the 'Cooked on site' section , may hide a treasure. In total, 30 winning beans will be hidden in Lidl king cakes , allowing to win 30 vouchers worth 1,000 euros.

Epiphany Charlie and the Chocolate Factory

This Lidl operation for Epiphany is reminiscent of the story of Charlie and the chocolate factory . In the novel, Willy Wonka, who runs a huge chocolate factory, organizes a big contest. He places in five bars of chocolate, distributed throughout the world, five golden tickets. Those who find them win a guided tour of the chocolate factory as well as a lifetime supply of chocolate.

If Lidl will not offer to visit its warehouses, these vouchers of 1,000 euros should indeed boost the sales of its galettes des rois, sold for €4.99. It only remains for us to wish you good luck!