The biggest mistake people make is to underestimate the time and effort it takes to build a solid personal brand on Twitter.
Indeed, just as you want to achieve something in life, you need to define smart goals and a good content marketing strategy to help you build your image on social medias.
That’s why in this article we are going to share some tips to help you grow your personal brand and build your online reputation.
Provide value to your community in your Tweets, shares and comments
Now that you have considered branding yourself, let’s use the Twitter platform to your advantage.
A good start to increase your visibility is take part in Twitter chats, respond to conversation topics and to retweet other people’s content.
By doing so, you will realize that over time people will articulate your personal brand based on content and images you share on the platform.
Make sure the content you tweet and conversations you interact with are professional. Indeed anyone who checks your Twitter profile will find your more professional.
Tweets, answers and streams are important because they show others that you are engaged and not just using Twitter to read articles and check gifs.
Last but not least, your personal tweets are an important element of your image as they are the first things that people see when they look at your Twitter feed so do not neglect them.
Follow the right influencers and use the relevant hashtags
Another good way to increase your reach and reputation is to follow influencers in your niche.
But don’t limit yourself to only follow.
Instead, exchange with them, help them solve their issues and do not hesisate to amplify their voice by retweeting some of their tweets. Also keep in mind that a big rule of thumb for Twitter’s success is to make sure that the number of people you follow does not exceed too much the number of users following you.
Thus, you should aim for a reasonable followers ratio.
By the way, Many brands and influential bloggers help retweet content from smaller companies and individuals on their topic. Indeed this helps them step into the limelight and gain their following from more people.
This is a solid tips to increase your profile visibility and a must do for any Twitter branding strategy.
And keep in mind that when you contribute to meaningful Twitter chats with your tweets , it can give you a huge brand boost and a traffic boost.
Regarding hashtags, it is important to use them in your biography as this will help Twitter to index your Twitter account and recommend it based on interests.
I hope I’ve given you some ideas on how to create your own fantastic personal brand via Twitter.
Many of these ideas can also help you with other social media platforms such as on Instagram.