10 Campaigns That Showed Off McCann’s Creative Chops in 2019

"Brand purpose" was 2018's Marketing Word of the Year according to the Association of National Advertisers, highlighting the industry-crossing trend of imbuing brands with meaning that goes beyond selling products or services. Brands like Patagonia are almost in inextricably linked with their purpose; others, like Pepsi, have struggled to relay theirs. Regardless, brands are increasingly...
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