Nivea Chooses Publicis Groupe to Help Transform 107-Year-Old Brand

Publicis Groupe has been named as global agency and marketing transformation partner for Nivea. To service the account, Publicis has created a bespoke agency, One Touch, that crosses over into 40 markets with major hubs in New York, S?o Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow and Hamburg, Germany. Publicis will begin work on...
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