What State-by-State Data Privacy Laws Mean for the Future of Programmatic

With Europe's GDPR implemented and California's CCPA waiting in the wings, third-party data is starting to look like fossil fuel: widely seen as dirty, but also widely used and lobbied for--for now. California may be the U.S. market's big kahuna, but it's just one of multiple U.S. states considering legislation that would pressure ad exchanges...
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