WarnerMedia Pitches Data-Driven, ‘Smarter’ Ad Approach at Upfront

WarnerMedia touted a bigger-than-ever programming portfolio, new data-driven capabilities and the "new company" it is hoping to evolve into during its upfront presentation Wednesday morning. The event at the Hulu Theater at Madison Square Garden gave plenty of attention to the company's deep programming slate and pointed to all of its new capabilities borne out...
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