Shopify’s First Brand Ads Want You to Go From Making Things to Building a Business

Shopify has become the go-to ecommerce platform for hundreds of thousands of businesses, but with its first brand campaign, the Ottawa-based company is aiming to convert a new swath of makers into entrepreneurs. With lighthearted lines like "Let's make your mom's 'famous' recipe actually famous," the outdoor-heavy campaign was developed through a partnership between the...
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